MB0039 - Business Communication - November Drive 2010(spring 2011)

Master of Business Administration – Semester I

MB0039 - Business Communication (4 credits)

Assignment - Set 1

Marks 60

Note: Each Question carries 10 marks each

1. Briefly describe any situation in your own experience where the communication failed because the non-verbal behavior sent a negative message. Which aspect of non-verbal communication contributed to the failure? How would you correct this? (10 marks)

2. What are the biggest barriers that prevent you from listening effectively? Explain how you could overcome these barriers. (10 marks)

3. List and briefly describe the five most important guidelines, in your opinion, to be followed when making oral business presentations. (10 marks).

4. You are a management trainee reporting to the Marketing Manager of an organization. You have been asked to go through business publications and summarize articles related to Branding. Explain the purpose of reading in this case and the type of reading that you will be required to do. (10 marks).

5. In your opinion, what are the five most common mistakes made during business meetings. Justify your answer. (10 marks)

6. Select any article from a business publication and prepare a summary of it in one fourth its size.. Write this in the form of a one page memo, addressed to your professor. Attach the original article with your assignment.(10 marks).

Master of Business Administration – Semester I

MB0039 - Business Communication

(4 credits)

Assignment - Set 2

Marks 60

Note: Each Question carries 10 marks each

1. You are the Marketing Manager of a consumer durables company, manufacturing washing machines. Write a routine adjustment letter to a customer in response to his routine claim letter requesting replacement of a defective product (10 marks)

2. Write a one page press release, highlighting the launch of an innovative new product by your organization. (10 marks).

3. List and briefly explain ten guidelines for writing effective business reports.

(10 marks).

4. You have just completed your MBA from SMU. Write a job application letter in response to an appointment advertisement for a position in your area of specialization, addressed to the HR Manager of the organization. (10 marks).

5. What is a case-based group discussion? What are some of the skills required to participate in a case-based GD? ( 10 marks).

6. Write your resume with a specific career objective, including all the other standard components. (10 marks).

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