MB0046 – Marketing Management - November Drive 2010(spring 2011)

November 2010 drive 1

Master of Business Administration – MBA Semester 2

MB0046 – Marketing Management - 4 Credits

(Book ID: B1135)

Assignment Set- 1

60 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Discuss the different marketing concepts with its merits and drawbacks. [10 marks]

Q.2 a) What are the features and objectives of marketing research? [5 marks]

b) Give a note on psychoanalytic model of consumer behaviour. [5 marks]

Q. 3 Silver Line Manufacturers produce several varieties of automobile components. They have 3 to 5 suppliers who supply materials regularly. Recently, procurement manager of Silver Line discussed in the meeting that they have to look out for new suppliers since they would be expanding their business operations to many places. How do you think Silver Line have to go about this situation? [10 marks]

Q.4 Briefly explain the bases for segmenting consumer markets along with examples. Do you think these bases are required for market segmentation? Why? [10 marks]

Q.5 Mention the forces in micro and macro environment that are likely to influence an organisation's working and functions. Is environmental scanning necessary for all organisations? [10 marks]

Q.6 Consider the company, Maruthi Udyog Limited. Elaborate on the company's marketing mix and give examples related to the 4 P's. [10 marks]

November 2010 drive 2

Master of Business Administration – MBA Semester 2

MB0046 – Marketing Management - 4 Credits

(Book ID: B1135)

Assignment Set- 2

60 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain the following: a) Product mix dimensions b) Product line strategies [10 marks]

Q.2 a) Assess the factors that are involved in setting up a distribution channel. [6 marks]

b) Give a note on Retailing. [4 marks]

Q. 3 Geo Ad Agency has many corporates as their clients. Due to lack of resources, it is planning to cut down work and reject certain clients. Further, they want to establish a concrete system in communication development and ad structure. What would be your advice to Geo Ad agency in this aspect? [10 marks]

Q.4 Discuss the objectives of training and training programme along with its significance. [10 marks]

Q.5 Management of Sai Systems Pvt. Ltd. has decided to enter international marketing scenario. What methods are applicable to the company to enter international markets and what should be the approach? [10 marks]

Q.6 a) Give a note on Product mix pricing strategies. [5 marks]

b) What is Brand development? How is it done? [5 marks]

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