MBA Semester 2 spring 2014

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Master of Business Administration- MBA Semester 2 Spring 2014
Q1. Explain briefly elements of operations strategy ?
Q2. Describe the general factors that influence the plant location decision.
Q3. Write short notes on:
. Total productive Maintenance
. GNATT Chart
. Bullwhip effect in SCM
. Scheduling in services
Q4. Explain the steps and tools for changing project management process.
Q5. Under capacity options the company decides to vary the production output by varying the time, workforce or outsourcing. What are the basic capacity options a company can choose to meet demand?
Q6.Write short notes on:
Relevance of Value Engineering in manufacturing
Vendor Managed inventory
Rating methods for locating a plant
Importance of business process modelling

MB0045 – Financial Management
Q1. When a firm follows wealth maximization goal, it achieves maximization of market value of a share. Do you agree? Substantiate your arguments.
Q2. A) If you deposit Rs 10000 today in a bank that offers 8% interest, how many years will the amount take to double? B) What is the future value of a regular annuity of Re 1.00 earning a rate of 12% interest p.a. for 5 years?
Q3. The concept of financial leverage is a significant, as it has direct relation with capital structure. Do you agree? If so, substantiate your arguments.
Q4. A project requires an initial outlay of Rs. 1,00,000. It is expected to generate the cash inflows shown in table Table: Cash Inflows
Year Cash inflows
1 50,000
2 50,000
3 30,000
4 40,000
What is the IRR of the project?
Q5. Below Table gives the complete details of sales and costs of the goods produced by XYZ ltd for the year 31.03.12.
Table -Sales and Costs Produced by XYZ Ltd.
Sales 80,000 Inventory
Cost of goods 56,000 31.03.07 9,000
31.03.08 12,000
Accounts Receivables
31.03.07 12,000
31.03.08 16,000
Accounts Payable
31.03.07 7,000
31.03.08 10,000
What is the length of the operating cycle? What is the cash cycle? Assume 365 days in a year.
Q6. Facebook bought WhatsApp on Feb, 19, 2014 for $19 billion. This was split between $4 billion in cash, $12 billion worth of Facebook shares, and $3 billion in restricted stock units to be paid in four years. Do you think the market capitalization has played a significant role in pricing the valuation. Discuss the Walter’s model assumptions in this context.

MB0046 – Marketing Management
Q2. A brand is a composite set of beliefs and associations in the mind of consumers. In brand development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products.
Q3. Explain the classification of market based on nature of Competition and area.
Q4. Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.
Q5. Describe the stages in consumer decision making process.
Q6. Do you think the argument of some theorists that the traditional Ps are not enough for services marketing? Give suitable examples to prove your point.

MB0047 –Management Information System
Q1. Professor A. Van Cauwenbergh of Antwerp University, in a paper presented at the Tenth Anniversary Conference of the European Institute for Advanced Studies in Management, presented four revisions to traditional Management Theory. In summary, the revisions are:
(1) The initiative for the renewal and adjustment of the activities of a firm should come from the different levels in the management hierarchy. “Strategy is not a privilege of top management”.
(2) Firms, especially big firms, are incoherent systems (goals of the different component systems are not simply subdivisions of an overall goal; there are individual, conflicting goals as well). Some of these differences are manifestations of organizational initiative and vitality. Using information systems and central planning and rule-making to suppress all differences is destructive to organizations.
(3) The most vital “fluid” of an enterprise is the aggregate of its entrepreneurial values. The most fundamental and motivation and control come through these shared values relative to work, quality, efficiency, etc. Management often neglects these values and assumes that the collection and dissemination of information will provide sufficient motivation and control.
(4) Enterprises are open systems; their structure and operating processes are determined by their environment. This means organizations must be designed to continually adjust to the environment. a. If these revisions are correct, how is planning to be organized? b. How should the information system support the planning organization?
Q2. Information Technology and Computers have brought information age. The spread of Internet & relative ease of access made Information Breach easier. Our future is not secure, if our information is not secure. Information Resources need to be guarded, protected and controlled. List the precautionary measures to be considered to prevent cybercrime?
Q3. a. While implementing MIS in any organization change can occur in number of ways. List and explain the steps in the process as suggested by Lewin’s model. b. Compare between prototype approach and Life Cycle approach
Q4. There is an information explosion in today’s society. There are lot of advantages of DBMS like proper maintenance of the data and maintaining security. Explain the process of data transition using diagram and an example of your own.
Q5. Write short note on a. World wide web b. Voice over IP c. Intranet d. Extranet
Q6. Artificial intelligent system functions like a human being and helps a manager in taking quick decisions. Explain the different applications AI using diagram.

MB0048 –Operations Research
Q1. Discuss the methodology of Operations Research. Explain in brief the phases of Operations Research.
Q2. a. Explain the graphical method of solving Linear Programming Problem. b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per ton of grade X and Y paper respectively. Formulate this as a Linear Programming Problem.
Q3. a. Explain how to solve the degeneracy in transportation problems.
b. Explain the procedure of MODI method of finding solution through optimality test.
Q4. a. Explain the steps involved in Hungarian method of solving Assignment problems. b. Find an optimal solution to an assignment problem with the following cost matrix:
J1 J2 J3 J4
M1 10 9 7 8
M2 5 8 7 7
M3 5 4 6 5
M4 2 3 4 5
Q5. a. Explain Monte Carlo Simulation.
b. b. A Company produces 150 cars. But the production rate varies with the distribution.
Production Rate 147 148 149 150 151 152 153
Probability 0.05 0.10 0.15 0.20 0.30 0.15 0.05
At present the track will hold 150 cars. Using the following random numbers determine the average number of cars waiting for shipment in the company and average number of empty space in the truck. Random Numbers 82, 54, 50, 96, 85, 34, 30, 02, 64, 47.
Q6. a. Explain the dominance principle in game theory. b. Describe the Constituents of a Queuing System. c. Differentiate between PERT and CPM

Q1. Write short notes on a. Commercial and economic feasibility b. Technical feasibility
Q2. Define Project type organization and discuss in detail
Q3. What is project performance evaluation? Explain the various types of project performance evaluation techniques.
Q4. Discuss the major contents of the project’s final report
Q5. Explain the various types of risk that can affect a business project.
Q6. What are the common features of project management software.


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