Summer 2014 BBA Semester 2

BBA201 – Research Methods
Q1. Briefly describe the different steps involved in a research process. What are the characteristics of good research?
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Q2. a. Explain the different types of research designs.
b. Explain the Probability and Non-probability sampling methods.
Q3. The important task ahead of the researcher is to document the entire work done in the form of a well-structured research report. Describe in brief the components of a Research Report. What are the guidelines for writing the research report?
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BBA202 – Business Strategy
Q1. Define business policy. Explain the importance of business policy. Differentiate between business policy and Strategy. 
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Q2. What are the objectives of Strategic Management? What are the causes for failure of Strategic Management?
Q3. Write a brief note on the following:
a) Core competencies and their importance
b) Strategic leadership.
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BBA203 - Financial Accounting
Q1. Accounting concept refers to the basic assumptions and rules and principles which work as the basis of recording of business transactions and preparing accounts. Explain any 5 concepts of accounting with example. 
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Q2. Differentiate between trade discount and cash discount. 
Enter the following transactions in Sadhana’s simple cash book. 
2010 April 1st April Balance of cash in hand Rs.1500 
8th April Purchased goods for cash from X for Rs.320 
15th April Sold goods for Rs. 480 to Y for cash 
20th April Received commission Rs.65 
22nd April Paid Commission Rs.55 
28th April Paid to Reena on account Rs.715 
30th April Paid salary to the office clerk Rs.100 and office rent Rs.60
Q3. Final Accounts are prepared at the end of the accounting year with various adjustments. Explain the features and objectives of final accounts. 
Q4. Prepare Trading and Profit and Loss Account and Balance Sheet from the following particulars as at 31st March 2012. 
Q5. ABC Ltd.’s cashbook showed a bank overdraft of Rs.12,000 as on 30th June 2004. The bank statement as on that date also showed an overdraft but the figure is different. The following are the causes. 
1. Cheques deposited but not yet collected Rs.1,500 
2. Cheques issued but not yet presented for payment Rs.2,000 
3. A cheque of Rs.1,500 deposited on 15th May, 2004 was dishonoured on 19th June, 2004 but not intimated by the bank till 30th June, 2004 
4. Bank charges not recorded in the cash book Rs.1,000 
5. Interest on overdraft not intimated Rs.1,200 
Q6 Mayur, Veer and Prakash are partners sharing profit and losses in the ratio of 2:1:1. Their Balance Sheet was as follows:
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BBA204 - Marketing Management
Q1. Explain the personal, socio-cultural, Psychological determinants of consumer behaviour.
Q2. Describe the methods of environmental analysis-SWOT, PEST.
Q3. Discuss the characteristics of services (any three) and the important strategies which help in marketing of services.
Q4. Define Product mix. Explain the factors determine the decisions of the Product mix.
Q5. The brand is the symbol of the product’s personality. It is developed though diligent market research and is based on the customer’s needs and wants. Explain the various steps which are undertaken in the formation of a brand with examples.
Q6. Define Green Marketing. What are the reasons for which companies adopt green marketing?
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BBA205 – Management Information Systems
Q1. Define MIS. Describe the characteristics and functions of MIS
Q2. What do you mean by ERP? Describe the situations before and after the existence of ERP. Explain the challenges involved in ERP.
Q3. Explain the applications and systems used in E-communication.
Q4. There is an information explosion in today’s society. There are lot of advantages of DBMS like proper maintenance of the data and maintaining security. Explain the process of data transition using diagram and an example of your own.
Q5. There are two investment plans in the market whose details are given below based on which you need to decide which investment plan you need to select. Suggest which investment plan you prefer and why? 
Q6. Write short notes on the following :
a)Transaction Processing System(TPS)
b)Knowledge Based System(KBS)
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