Summer 2014 Master of Business Administration- MBA Semester 2


Get Answers of following Questions here                         Summer 2014

MB0044 - PRODUCTION AND OPERATION MANAGEMENT
Q1. Explain the four basic varieties of layouts for manufacturing facilities.  Get Answer here  
Q2. The major decision areas in supply chain management have both strategic and operational elements . Explain these decision areas in detail. Get Answer here  
Q3. Business process is a total response that a business undertakes utilising the resources and delivering the outputs that create a value for the customer. Business process modelling refers to a set of activities undertaken to optimise the business process. Business process modelling can be categorised into two parts – Logical processing modelling and physical process modeling. Explain in detail of the two processes of modeling.
Q4. Write short notes on: Get Answer here  
a) Dimensions of quality
b) Characteristics of project mindset
Q5. It is possible to work according to the project plan only by careful monitoring of the project progress. There are various steps involved in monitoring and controlling a project from start to end. One of the steps is progress control of a project which can be achieved by completing certain steps. Explain the steps of progress control.
Q6.Write short notes on:
a) Pure strategies employed to assist in aggregate planning 
b) Approaches to scheduling
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MB0045 – Financial Management
Q1. TCS has emerged as India's most admired company ahead of Hindustan Unilever, ITC, and Infosys, says global management consultancy Hay Group. TCS replaced last year's winner group company Tata Steel by scoring highest on parameters such as corporate governance, financial soundness, and talent management. Two criteria in particular, Leadership, and Creating Shareholder Value separated the winners. How do you think effective interaction between HR and finance department of a firm helps in achieving its skills? Do you think that TCS has preferred the profit maximization approach over the wealth maximization approach? Get Answer here  
Q2. A) The current price of an Ashok Leyland share is Rs. 30. The company is expected to pay a dividend of Rs. 2.50 per share which goes up annually at 6%. If an investor’s required rate of return is 11%, should he or she buy this share or not?
B) A bond with a face value of Rs. 100 provides an annual return of 8% and pays Rs. 125 at the time of maturity, which is 10 years from now. If the investor’s required rate of return is 12%, what should be the price of the bond?
Q3. a) How do you think the trend of capital structure across the Indian corporates affect the economy as a whole?
b) What proportion of debt and equity should be taken up in the capital structure of a firm?
c) Discuss the theories that are propounded to understand the relationship between financial leverage and value of the firm.
Q4. HPCL was established in 1952, operates from 500 different locations, including refineries, terminals, LPG plants, aviation service facilities, etc. They developed a Lotus Notes workflow tool and deployed it across the organisation so that any capital investment proposal from any operating location in the country can be routed to relevant reviewers and approving authorities. With the implementation of the new online system, the total cost savings as a result of reduced man-hours amounts to about Rs 25 lakh per annum. 1. What do you think would have been the complexities involved in implementing this new project at HPCL?
2. What are the various phases in the capital budgeting process? To what extent do you believe that automation can ease out the process?
Q5. a) Indicate whether the operating cycle in the following industries is short (less than 30 days), medium (less than 6 months) or long (more than 6 months) Steel, rice, vegetables, fruits, jewelry, processed food, furniture, mining, flowers and textiles
b) Companies with the shortest working capital cycles have current ratios much lower than the firms with longer cycles. What is your view on this statement? How do you think the operating cycle affects operating profit margins?
c) Discuss the relationship between working capital management and market performance of a company? Do you think the kind of relationship varies depending on the type of industry?
Q6. Nirma acquired Core Healthcare Ltd. in FY 2007. To bring about improvement in terms of liquidity in the script of the Company , it has gone for a stock split because it hasn’t had any buyback in the recent past. Nirma paid Interim dividend in 2007 to avoid the higher dividend tax announced in that year’s budget. Henkel, on the other hand, has a very weak Dividend Policy. The major reason being that the company has weak operations and low margins. There is no record of Stock Splits and Buybacks by Henkel India in the past. Discuss the dividend polices of these two companies.
 Get Answer here  
MB0046 – Marketing Management
Q1. A brand is a composite set of beliefs and associations in the mind of consumers. In brand development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products.
Q2. Describe the international market entry strategies in brief.
Q3. Explain the classification of market based on nature of Competition and area.
Q4. Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.
Q5. Discuss about competition based pricing and product mix pricing strategies with examples.
Q6. Do you think the argument of some theorists that the traditional Ps are not enough for services marketing? Give suitable examples to prove your point.
 Get Answer here  
MB0047 –Management Information System
Q1. In the current e-world any organisation’s massive operations are managed by various types of information systems that help them to achieve their goals of servicing their clients. This can be done by the growth of modern organization. Discuss some of the essential features of modern organisation.
Q2. Marketing managers are keener to look for a least cost route that also allow a sales person to meet all his customers. Identifying a least cost route with this features is slightly complicated. Therefore, managers depend on decision support tools to find the most cost effective routes to cover the market. The travelling salesman problem is one of such tool. Describe the tool with a diagram.
Q3. There are many examples of digital goods. Companies such as Amazon.com are selling digital versions of books over their site. These digital books can be read on special readers that display the pages on a screen. a. List the important properties of information goods b. Explain positive feedback with diagrams
Q4. Decision support systems (DSS) are used extensively across organisations to assist managers with making decisions. Decision making by managers involves the phases of intelligence, design, and choice, and DSS help mainly with the choice part as they support structured and unstructured types of decisions. a. What is it that managers do when they make decisions? b. Explain the different types of decisions
Q5. What is crowdsourcing? How does the site Galaxy Zoo manage crowdsourcing?
Q6. Data and information relating to individuals could be of sensitive nature. Give some examples of such kind of data.
 Get Answer here  
MB0048 –Operations Research
Q1. Discuss the various stages involved in the methodology of Operations Research. Briefly explain the techniques and tools of Operations Research.
Q2. Explain the steps involved in linear programming problem formulation with an example. Discuss in brief the advantages of linear programming.
Q3. a. What is degeneracy in transportation problem? How it can be resolved?
b. Solve the following transportation problem using Vogel’s approximation method.
Factories Distribution Centres Supply
C1 C2 C3 C4
F1 3 2 7 6 50
F2 7 5 2 3 60
F3 2 5 4 5 25
Requirements 60 40 20 15
Q4. a. Explain the steps in Hungarian method. Differentiate between Transportation and Assignment problem. b. FFind the optimal assignment of four jobs and four machines when the cost of assignment is given by the following table:
J1 J2 J3 J4
M1 10 9 7 7
M2 3 4 5 6
M3 2 1 1 2
M4 4 3 5 6
Q5. Define Simulation. Explain the Simulation procedure. Discuss the use of Simulation with an example.
Q6. Explain the following:
a. Integer programming model
b. PERT and CPM
c. Operating Characteristics of a Queuing System
 Get Answer here  
MB0049 - PROJECT MANAGEMENT
Q1. There cannot be a single ideal structure for all organisations as different organisations have different size, environment, resources, technologies, and goals. There are many different ways in which people can be organised to work on projects. Explain in brief the concept of organisational structure.
Q2. Write short notes on: ? Work Breakdown Structure(WBS) ? Rules for network construction ? Risk retention ? Emerging methods of communication
Q3. Purchase cycle is a standard process that corporations and individuals progress through (in order) when purchasing a product or service. It is also known as the 'buying cycle' or 'purchase process'. Explain the elements of the purchase cycle of a project.
Q4. Write a note on Earned Value Method (EVM)
Q5. What are the common features available in PM software packages?
Q6. A project should earn sufficient return on the investment. The very idea of promoting a project by an entrepreneur is to earn attractive returns on investment on the project. If there are many alternative projects, all of which, at first sight, appear to be more or less equal in profit earning capacity, the investor should make a comparative study of the return on the different alternative proposals before choosing one. Such financial analysis broadly falls under two categories. They are: ? No discounted cash flow techniques ? Discounted cash flow techniques Explain the subdivisions within the above two categories.
 Get Answer here  

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